Cause-Related Marketing

Establishing and promoting a partnership or ongoing relationship with a not-for-profit organisation or program can be of fantastic benefit to all concerned.

Major advantages can include increased public awareness and support for a worthy cause, clearer competitive differentiation for your organisation, a stronger emotional connection with your organisation among shareholders, staff and clients, and increased networking opportunities.

emdf Consultancy can work closely with you on Cause-Related Marketing projects to:

• Clarify and communicate your qualitative and quantitative objectives
• Identify and/or approach an ideal partner organisation, negotiating mutually beneficial terms
• Provide strategic marketing and management services to ensure maximum leverage is extracted from the relationship
• Project-manage any or all promotional campaign(s) undertaken